Private label price rigidity during holiday periods
نویسندگان
چکیده
منابع مشابه
Private Label Price Rigidity during Holiday Periods
Using weekly retail transaction scanner price data from a large U.S supermarket chain, we find significantly higher retail price rigidity for private label products than for nationally branded products during the Christmas and Thanksgiving holiday periods relative to the rest of the year. The finding cannot be explained by changes in holiday period promotional practices because we find that pri...
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ژورنال
عنوان ژورنال: Applied Economics Letters
سال: 2006
ISSN: 1350-4851,1466-4291
DOI: 10.1080/13504850500378247